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Are You Being Represented by Boring Business Cards? Business cards- every company has them, but just how important are they? The average business owner considers their business card to simply be a way for people to recall their contact information. Taking a look at the majority of business cards out there proves this- they are dull, uncreative and attempt to only convey basic facts. There is nothing special or unique about them, nothing that will catch anyone?s eye. During my tenure in the marketing department at a design and print company named Taste of Ink Design and Print Studios, I discovered that having a unique business card is of immeasurable value. Often after having a business card designed by our design department, a client would call us back a month or two later to inform us that their business had nearly doubled since they start Dealing with Infidelity ed handing out their new unique business cards. We also had several clients tell us they had originally decided to hire us solely because of how impressed by our own company?s unique business cards they were. What most business owners fail to realize is that a business card may be the only time a customer has the opportunity to judge the quality of their business. If a potential customer receives a business card that is generic and boring, it instantly lowers their subconscious view of that company. However, the opposite is also true- if that same person is handed a unique and eye-catching business card, that card will add value in the mind of the consumer. In today?s world, image is everything. A small one-person business can be made to appear to be a multi-million dollar Fortune 500 company. Again, the opposite is also true unfortunately.