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So you need a new website, and you think you know what you want it do and look like.The most common mistake that can be made is to take the approach of “it’s my website and I want it like this.”Why is this the wrong approach?First of all, a new website development must take into account:Your aims and objectives for your websiteThe website’s purposeWhat your clients/customers/visitors would expectWhat the clients/customers/visitors experience shall be as a result of visiting.It’s fairly common to have a good website that works for the owner, but fails miserably on the visitors’ experience and does not deliver the results you really want.The importance of user-groupsA good idea to ensure you meet (and exceed) the needs of your clients/customers/visitors will be to ask what they want that would improve your site.Creating a user-group in developing, or re EasyAzon developing, your website will show that you are interested as to how visitors perceive and use your site whilst gaining ideas to further improve the functionality of the website.Key questions to ask your clients/customers/visitors when employing a user-group are:Why do you visit, what do you hope to do/achieve?What can be improved?What is particularly good with what we have now?What is particularly bad with what we have now?What do other sites have that you find particularly useful?Is the website easy/hard to navigate?Your user-group should consist of individuals with mixed abilities of using the internet. The young web savvy crowd may not be good additions to the group unless the website is targeted at that segment, whereas an older user-group will give more common-sense checking of links and the purpose of the site irrelevant of what the site is for.